How to Grow a Professional Association
Over the years I have served on the Boards and Committees of several professional associations. It’s great networking, and the meetings are usually great learning opportunities. I often get asked to...
View ArticleWal-Mart to Online Customers: “Don’t Call Us – Ever!”
According to a story from NPR, Wal-Mart doesn’t want it’s online customers calling them so much. So they removed the customer service phone number from their website and want customers to use the...
View ArticleThe Big D’s – The Two Keys That Make or Break a Customer Initiative
After years of working on “customer” projects it always seems to be the same two “keys” that get a project to show results quickly, or force us into endless meetings to discuss these two mysterious...
View ArticleDo You Care if a Customer is Still YOUR Customer?
It turns out that 44% of customers who stopped doing business with a teleco company believed the company didn’t even know. (Study by RightNow & StollzNow). Turns out most of the defection is due...
View Article‘Tis the Season to Ruffle Some Feathers
September-October is typically the time that most organizations begin their strategic planning process. Most will focus on answering the following questions: Where are we now? (current state) Where...
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